wohnvoll suite

Web Design | UX/UI Design
Challenge
The wohnvoll’s vision is to provide attractive service living for the generation 65+. I was tasked with building a digital presence for a brand targeting non-digital natives. The next challenge was translating that brand for multiple digital and physical touch-points.
Website Design
I set out to organize our site structure first. Since our users are not only seniors, but also their relatives and potential investors, each person needs to be pointed in the right direction. We tested the website in its simplest wireframe form with seniors to make sure they can access the information they need before expressing any thoughts about the colors and illustrations.
App
Our seniors are encouraged to use an app to help them communicate within the village as well as order services and check events. Our MVP was a Slack channel that helped us identify the struggles and create a simple app. The work on the app revealed many areas where digitalization could help the operator offer a better service to the inhabitants of the village, like public displays.
Print assets
Since understanding how to build a service living for the new generation of retirees has been our main concern, we visited countless facilities, from traditional old-people’s-homes to luxury apartments. Our research culminated in the creation of the White Paper, which I had the pleasure of laying out. 
Design System
I organized the assets and created atomic components that are adhering to the heuristics of accessibility for seniors. I consider the choice of Atkinson Hyperlegible Font as a great victory for our design system.

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All works © Magdalena Szymaniec, 2023. Please do not reproduce without the expressed written consent of the author.
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