Property Valuation App
Challenge
In the german real estate market, most sellers only sell one or two properties in their lifetime. So finding a suitable price is challenging, and sellers often have to rely on their gut feeling for an estimate or trust realtors they have just met. One of Homeday’s goals is to create more transparency and understanding of the selling process for its customers. The first valuation of the property is a crucial step in that. So we set out to build a tool realtors could use during their consultations with property owners.
Concept
My team and I concluded the tool needed to support the conversation between the realtor and the property owner. The realtor would use the tool hands-on, and the property owner was able to see what was happening simultaneously. An interactive property calculation tool for iPad would ideally suit these requirements. We evaluated the concept through a Design Sprint, a series of user interviews and shadowing the realtors in their appointments.
Learnings & Outcomes
While many other realtors would estimate property selling prices based primarily on their experience and gut feeling, Homeday’s partner realtors could base their valuation on real-life data from our valuation tool. We were able to raise our realtors’ credibility while cutting on the time between first contact with Homeday to the signed contract.
