Blindmate Redesign

UX/UI
Challenge
Laurenz, the founder of blindmate approached me to help refresh the look of their app. Blindmate is a dating app that allows friends to swipe for friends, and the fact that it includes and depends on non-single people has been the main challenge. I needed to create an app that your partner won’t mind finding on your phone.
Concept
Blindmate needs to appeal to people that are single (obviously) but also to their friends who are doing the matching, creating a web of interactions that I set out to organize in the process of redesigning the flow of the app. 
Outcome & Learnings
We first held a workshop with Laurenz’ team to determine the tone of blindmate. We decided that the way to balance the friendly and serious will be a minimal UI. We dropped the old colors (red and blue) in favour of a more modern combination of pastels. 
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I have created and handed over a design system for blindmate, which they have taken up in their social media & web presence. Once the main redesign has taken place, we moved on to design premium features.  
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The redesign has been well-received with users leaving positive feedback on social media and in the service chat. One of the greatest outcomes is the lowering of the age of the average user.

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All works © Magdalena Szymaniec, 2022. Please do not reproduce without the expressed written consent of the author.
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